• Thursday, May 2, 2013
    • Registration
      1:00 pm - 4:00 pm
      John Q. Hammons Center Rotunda
    • Opening Cocktail Reception Sponsored by Kraft
      6:30 pm - 9:00 pm
      Crystal Bridges Museum of American Art – 600 Museum Way, Bentonville, AR 72712
      Shuttles start at 6pm at Embassy Suites Entrance.

      You’re here! Join us as we reunite IRL (in real life) at Northwest Arkansas’ newest museum, Crystal Bridges Museum of American Art. Enjoy an evening with your friends and colleagues as we enjoy an evening among some of America’s best art. Enjoy a VIP night at Crystal Bridges as they shut it down and give us exclusive access to the featured exhibition featuring 50 original paintings by Norman Rockwell. Get ready to be amazed by not only the art, but the architecture and surroundings of this beautiful museum.
  • Friday, May 3, 2013
    • Registration Open
      7:30 am - 5:00 pm
      John Q. Hammons Center Rotunda
    • Breakfast
      8:00 am - 9:00 am
      Grand I
    • Welcome & Opening Keynote: “Smarter Social Media Strategies”
      9:00 am - 10:15 am
      Grand II-IV
      By Umang Shah (@umang_shah), Director of Social Strategy, Walmart

      Join Umang as he shares how Walmart has built better social media strategies with reputation management top of mind. Attendees will learn how Umang utilized a more analytical and data-driven approach to build smarter strategies and develop deeper relationships.
    • Networking Break/Brand Salons Open
      10:15 am - 11:15 am
      Salons A-H
    • Social Track: “SEO: Titles, Tags & Bathrooms, Oh My!”
      11:15 am - 12:15 pm
      Ambassador C/D
      by Dan Morris (@DanRMorris) of Letters From Dan. Sponsored by SoFabU

      SEO, or search engine optimization, is how a search engine finds you. The “visibility” of your website or webpage is important! Does your head start to spin when people begin to talk about “keywords” and “page rankings”? Don’t worry! Dan is fully equipped with the experience and know-how to explain the importance and methodology of search engine optimization without making your head spin.
    • Business Track: “How Retailers Are Profiting from Social Campaigns, Influencers and Company Advocates”
      11:15 am - 12:15 pm
      Ambassador A/B
      by Mark Fidelman (@markfidelman), CEO of Evolve! and Forbes Columnist.

      Like it or not, social is changing how we do business, and social business expert Mark Fidelman firmly believes a social business is the best strategy to increasing profits and remaining competitive in 2013. That doesn’t mean you can hire a social media intern to throw just anything on your company’s Facebook page and expect a resoundingly positive response. Attendees will learn which retailers are using social technologies, data analytics and influencer management to increase profits and reduce costs; which retailers are doing social wrong; and what businesses need to change to be competitive in 2013.
    • Food Truck Lunch/Brand Salons Open
      12:15 pm - 1:45 pm
      Entrance Parking Lot
      Yes, Arkansas has food trucks too! Join us on the parking lot and grab some grub from some of our best food trucks in the area. When you’re done head over to the Brand Salons and have some fun!
    • Business Track: “Three Guiding Principles for the Next Generation CMO”
      1:45 pm - 2:45 pm
      Ambassador A/B
      By Tami Cannizzaro (@tamicann), Executive Director of Marketing, IBM.

      In the era of the digital native, the customer decides when, where and how the buying relationship begins, ends and whether it continues. Earning customer loyalty – and most importantly advocacy – requires marketing leaders to rethink their approach. To be effective, marketers must create mobile, social, and web experiences that are relevant and targeted. In this session, explore three guiding principles for becoming a more effective marketing leader and successfully tapping today’s ‘always-on’ customers.
    • Social Track: “An IRL ("In Real Life") Twitter Party”
      1:45 pm - 2:45 pm
      Ambassador C/D
      By Lauren Blass (@laurenrodkin) and Lindsey Hodous (@lhodous) of Collective Bias. Sponsored by International Delight

      You know and love them...Twitter Parties are fun, interactive conversations happening on Twitter around a specific hashtag (in this case #IDIcedCoffee). Join International Delight as they sponsor a LIVE version of a Twitter Party, giving away exciting prizes and serving some of their tasty product. Learn how Twitter Parties benefit brands and bloggers, and get ready to tweet away!
    • Social Track: “Through the Lens of a Photographer: Photography for the Digital Age”
      3:00 pm - 4:00 pm
      Ambassador C/D
      By Rachel Rockwell (@BubblyNature) of Bubbly Nature Creations. Sponsored by SoFabU.

      Bloggers have unique needs when it comes to photography. Rachel has some of the most beautiful photography in the blogosphere! Join her as she shares how to take your photography to the next level with tips on using your camera, lighting, editing software, and more. Learn how to improve your social media presence with a few simple techniques. Participants will have an opportunity to use their cameras (no matter what kind) to practice with during this hands-on session.
    • Business Track: “Twitter...Not Just a Place to Tweet”
      3:00 pm - 4:00 pm
      Ambassador A/B
      By Ted Rubin (@tedrubin), Chief Social Marketing Officer, Collective Bias, and Sandy Jenney (@organizersandy), cbSocially Marketing Manager, Collective Bias.

      Twitter is a seeding medium and a place to build engagement, interaction and relationships. It is a river that continuously flows. You add content one second, and the next it is gone. Tweet to keep your brand on your followers’ radar, increase your following, and provide value that keeps followers listening, continuously having the opportunity to engage with you, and to stay top of mind. Ted and Sandy will discuss important goals and objectives for businesses and bloggers, some of what they believe to be best practices, and of course, have some fun.
    • Afternoon Keynote: “The Omni-Channel Shopper: Driving Retail Sales and Loyalty with Consumer-Generated Media”
      4:15 pm - 5:15 pm
      Grand II-IV
      By Calvin Peters (@publicityc), PR, Digital communications, and social media director for Duane Reade.

      Leveraging the fact that 92% of shoppers trust recommendations from people they know (more than any other form of advertising), Duane Reade, a New York based drugstore chain, developed a comprehensive social shopper marketing strategy that resulted in Duane Reade being the most widely followed drugstore in the world. Learn how Calvin and team created opportunities for suppliers to leverage consumer-generated content that drives mutual growth and lasting loyalty.
    • Networking Happy Hour/Brand Salons Open
      5:15 pm - 6:00 pm
      Salons A-H
    • Family Dinner and Birthday Party!
      7:30 pm - 10:30 pm
      Grand II-IV
      We have “Family” dinners wherever possible, bringing together our Social Fabric members, our clients and our partners to continue to build those face-to-face relationships. Join us for our biggest Family Dinner as we celebrate our 4th birthday! Hear from our Founders and learn how Collective Bias was born with a fun story by JC Little of TheAnimatedWoman.com.
  • Saturday, May 4, 2013
    • Registration Open
      7:30 am - 3:00 pm
      John Q. Hammons Rotunda
    • Breakfast
      7:30 am - 8:30 am
      Grand I
    • Morning Keynote: “Power Down”
      8:30 am - 9:45 am
      Grand II-IV
      By Tiffany Romero (@TiffanyRom), co-owner of Launched Productions, LLC, and founder of TiffanyRomero.com and SITSgirls.com

      All of us struggle to find balance, take care of ourselves, and to do a better job juggling our many roles, online and off. It seems the path to a more peaceful daily grind is hidden under all the piles of paper and laundry and website pages. Many of us are stressed, guilt-ridden, and frustrated in our attempt to do it all. We’re left asking what needs to give. Learn how you can have it all. Just not all at once.
    • Networking Break/Brand Salons Open
      10:00 am - 11:00 am
      Salons A-H
    • “Show Me The Money: Monetizing Your Blog”
      11:00 am - 12:00 pm
      Ambassador A/B
      Moderator: Melissa Garcia (@consumerqueen), owner of ConsumerQueen.com and Community Strategy Manager, Collective Bias

      Panel: Dawn Sandomeno (@dawnsandomeno) and Elizabeth Mascali (@partybluprints) of PartyBluprints.com; Andrea Deckard (@savingslifestyle) of SavingsLifestyle.com; Danielle Smith (@daniellesmithTV) of DanielleSmithMedia.com

      Want to make money from your blog? Of course you do! Join this panel of ladies who have been successful in monetizing their blogs. Learn how they’ve built their own successful brands by diversifying revenue streams while creating value for their audiences. They will share many of those revenue models during this session including affiliate marketing, CPM advertising, teaching, and consulting. When you leave, you will understand the true potential your blog and brand have to increase your income.
    • “Taking over the world with WordPress and HTML”
      11:00 am - 12:00 pm
      Ambassador C/D
      Jay Thornton (@jaythornton000), VP of Technology, and Chris Whittle (@cwhittl), Director of Technology, Collective Bias

      Who knew being a blogger required knowing another language? Chris Whittle (aka Whittle) and Jay Thornton did! They speak “technology” fluently! Join them as they teach you how to take over the world (well, your blog at least) with easy Wordpress and HTML tips and tricks!
    • Lunch Session
      12:15 pm - 1:45 pm
      Grand II-IV
      “How to Create Awesomesauce Sponsored Content”

      Panel: Kim Janocko (@CraftyMamaof4), Senior Community Manager; Mel Lockcuff (@mamabuzz), Community Manager; Brandi Jeter (@mamaknowsitall ), Community Manager; Kristin Wheeler (@MamaLuvsBooks ), Community Manager.

      Working with brands isn’t just about making money, it’s about building your brand and positioning yourself as a professional in this field. The Collective Bias Community Management Team will discuss how to create content that brands are looking for when they activate blogger campaigns and how you can keep the brands coming back for more once you have landed a gig! Learn the difference between sponsored content and a review and what your responsibilities are as a blogger. The Team will share what brands are looking for when selecting bloggers and some helpful tips and tricks to make your blog more brand/PR friendly.
    • “The Magic of Multi-Media: Mastering Video and Learning How to Make the Most of Your 10 Minutes of Fame”
      1:45 pm - 2:45 pm
      Ambassador C/D
      Danielle Smith (@daniellesmithTV), Founder of ExtraordinaryMommy.com and Danielle Smith Media

      Video creates such a rich experience for blog readers. Vlogging, instructional videos, and engaging brands through video is an important aspect of any blogger community and to your own personal branding. Join Danielle as she teaches you the ins and outs of creating engaging videos to gain visibility with local media, and making the most of your 15 minutes of fame.
    • “Having My Way With Words: Storytelling and the Blogger”
      1:45 pm - 2:45 pm
      Ambassador A/B
      Rebecca Parsons (@rebeccaeparsons) editor of Cre8tive Compass and Brad Lawless (@bradlawless), VP of Strategy for Collective Bias.

      Bloggers have a unique challenge. They have the challenge of telling stories in a way that is clear, engaging, and approachable… while still being entertaining and informative. We all struggle with how to be storytellers who connect our readers with our stories. Join Rebecca and Brad as they tell you their deepest, darkest storytelling secrets.
    • Networking Break/Brand Salons Open
      2:45 pm - 3:45 pm
      Salons A-H
    • “The Business of Blogging: Building your Brand and Community to Build your Influence and Opportunities”
      3:45 pm - 4:45 pm
      Ambassador A/B
      Debba Haupert (@debbahaupert), Channel Director for Collective Bias and Founder of Girlfriendology.com

      Your blog is more than a blog, it’s a brand and (hopefully) it’s a community as well. We all want to expand our reach and grow our influence, right? Well, that comes from a strong brand and community. We’ll talk about what our individual brand is and how we can use it to market our blog to our readers, brands and sponsors/partners. We’ll talk techniques for building community using social and traditional marketing. And we’ll have fun talking about successful tips from bloggers who have strong brands and community.
    • “Creating Vivacious Videos – The Tools, Tricks & Art of Visual Storytelling”
      3:45 pm - 4:45 pm
      Ambassador C/D
      Marla Schulman (@DvinMsM), Founder of Dvin/Ideas

      You’ve mastered the blogosphere and now you are ready to add video or vlogging to your content arsenal. Or, maybe you’ve already been doing videos but you want to improve them. This session – for beginners and seasoned vloggers – will show you how to create better looking and sounding videos. Join Marla as she gives attendees a well-rounded lesson in everything you need to know to create your own vivacious videos!
    • Closing Keynote: “Dream Come True”
      5:00 pm - 6:00 pm
      Grand II-IV
      By JC Little (@littleanimation) of TheAnimatedWoman.com

      What does it take to make your dream come true? JC Little of The Animated Woman walks you through the humble beginnings of her animation career right up to fulfilling her dream of directing her own TV series. However, aiming high does not come without a price. As a woman with a family and children, thrust into a crushing professional schedule, there are sacrifices that must be made, and not without a measure of guilt. JC shares her story, as much a driven career journey as a humorous and poignant family tale, illustrated with hundreds of delightful drawings and animation.
    • Saturday Evening Event: 80's Bowling Party
      8:00 pm - 11:00 pm
      Fast Lane Entertainment, 1117 N Dixieland Rd. Lowell, AR 72749
      We expect to see some crimped hair and neon colors for our 80’s themed Bowling Party! Enjoy a night of bowling, laser tag and go carts with your newly made friends at one of our favorite local entertainment centers. You will have exclusive access to Fast Lane Entertainments. Don’t forget your crazy socks as John and Ted will be on the lookout for the craziest of them all!

      Shuttles start at 7:30pm at Embassy Suites entrance
  • Thursday, May 8, 2014
    • Registration
      12:00 pm - 5:00 pm
      Pinnacle Preconvention
    • Crystal Bridges Opening Reception sponsored by Kraft
      6:30 pm - 9:00 pm
      Crystal Bridges Museum of American Art, Museum Way, Bentonville, AR
      Shuttles leaving Embassy Suites to Crystal Bridges 6:00pm, 6:15pm, 6:20pm. Pick up at Hotel Entrance.

      Galleries open 6:30-8:30pm
  • Friday, May 9, 2014
    • Registration and Breakfast
      8:00 am - 9:00 am
      Pinnacle Preconvention
      Attendees not staying at the hotel should grab a breakfast ticket at registration. Grab breakfast in the restaurant and eat in Pinnacle IV-VIII.
    • Welcome and Opening Keynote
      9:00 am - 10:20 am
      Pinnacle IV-VIII
      “From Audience to Evangelist: How to Find, Build and Convert New Business”
      Christopher Penn (@cspenn), VP of Marketing Technology at SHIFT Communications

      Learn industry best practices for measuring social media and digital marketing strategies and how those insights can be used to move new audiences successfully down the marketing funnel towards conversion. Brand managers and bloggers will learn how to leverage website data to grow readership and business.
    • Breakout Sessions
      10:30 am - 11:30 am
      Business Track Commerce A/B
      “How Social Interactions Affect Consumption in Social Shopping”
      Anníbal C. Sodero, Ph.D., (@annibalsodero) Assistant Professor of Supply Chain Management, University of Arkansas

      Social shopping is becoming increasingly popular. Online retailers like Woot.com!, Gilt, and Wayfair use it as a selling mechanism that revolves around the influence of consumer-generated media on ecommerce outcomes. Learn what types of deals hinder or foster the effects of social interactions on consumption.

      Social Track Pinnacle II/III
      “Going from a Minus to a Plus: Embracing Google+ to Grow Your Blog”
      Jimmie Lanley (@jimmielanley), jimmielanley.com

      Want to know the key to build your online empire? Find out how to leverage Google+ to multiply your reach. Learn how to be an authority on Google, how to monetize with Hangouts on Air and how to avoid the biggest obstacles to achieve G+ success.
    • Visit Brand Salons & Networking Break
      11:30 am - 12:00 pm
      Commerce Foyer / 2nd Floor Foyer
    • Lunch and General Session
      12:00 pm - 1:30 pm
      Pinnacle IV-VIII
      “Brand and Blogger Fails”

      Moderator: Holly Pavlika (@HollyPavlika), SVP Brand Strategy, Collective Bias

      Panel: Gina Allgaier (@glthomas3), Marketing Director, Walmart Team, Kraft; Karen Doan, Sr. Manager Customer Marketing, Tyson Foods;; Melissa Pezza (dentistmel), The-Mommyhood-Chronicles.com; Tammilee Tillison (@tammileetips), TammilleeTips.com; Kelly Tomlinson (@txtypeamom), TexasTypeAMom.com

      You learn the most from mistakes...yours or hopefully from others. This session will discuss some lessons we’ve all learned from both the brand and blogger side of things, particularly with the ever-changing landscape of social media and technology.
    • Breakout Sessions
      1:40 pm - 2:40 pm
      Business Track - Commerce A/B
      “The Untapped Opportunity - Reaching the Hispanic Shopper Online”

      Moderator: Erin Conrad (@erconrad), Sr. Manager, ColectivaLatina, Collective Bias
      Panel: Paula Bendfeldt Diaz (@paulabendfeldt), GrowingUpBilingual.com; Carlos Gil (@carlosgil83), Sr. Manager, Digital Marketing, Save-a-lot; Jason P. Riveiro (@jasonriveiro), Manager, Multicultural Marketing, Sherwin Williams

      Hispanics are the fastest growing population segment in the US, expanding to over 52 million people in 2010. That growth has spilled over to retail purchases and CPG revenues as a result of Latino’s increased buying power. Learn from an expert panel on how to use social media to engage the Latino consumer.


      Social Track - Pinnacle II/III
      “Top Ten Things Every Online Content Creator Needs to Know”
      Chrissy Watson (@theoutlawmom), TheOutlawMom.com & BloggyLaw.com

      Learn simple strategies to build your brand and blog by protecting and leveraging the intellectual property you already own. Plus, learn basic best practices to avoid common mistakes that can cost you.
    • Breakout Sessions
      2:45 pm - 3:45 pm
      Business Track - Commerce A/B
      “Finding your Audience – Tricks and Tips from NickMom and the BadAssMama”

      Samantha Meiler (@samanthameiler), VP of Content and Programming, NickMom.com, and Sherice Guillory Torres (@TheBadAssMama), BadAssMama.com

      They say if you build it, they will come. In the real world, it takes work to build the audience for your site. Whether you’re a casual blogger just starting out or an experienced professional looking to expand your reach, this session is for you. In this session, you’ll learn real-life audience acquisition tactics.

      Social Track - Pinnacle II/III
      “The Pinterest Game Plan to Build Community and Make Money”
      Amiyrah Martin (@4hatsandfrugal), 4HatsandFrugal.com; Kim Vij (@educatorsspin), TheEducatorsSpinOnIt.com

      When you’re not scrolling through all the beautiful pins, how do you leverage Pinterest for yourself? Join Kim and Amiyrah to hear intricate tips and tricks to increase your blogging income. Also, learn how to work with brands, fellow bloggers and your readers to build a solid Pinterest community.
    • Happy Hour/Brand Salons Open
      3:45 pm - 4:45 pm
      Commerce/Pinnacle Foyers
      Wind down and experience the brand salons, discuss what you learned with both brands and bloggers.
    • Open Dinner sponsored by Tyson Foods
      6:00 pm - 9:00 pm
      Enjoy #MealsTogether sponsored by Tyson Foods during this open dinner, where attendees are shuttled to one of the nearby restaurants to continue to build relationships. Shuttles start at 6pm at hotel entrance.
    • Slumber Party sponsored by NickMom
      9:00 pm - 12:00 am
      Pinnacle IV-VIII
      Put your PJ’s on and dance the night away with NickMom! The evening will feature fun games and lots of laughs with NickMom’s Parental Discretion with Stefanie Wilder-Taylor. Don’t forget to stop by the confessional booth and strike a pose on the purple carpet!
  • Saturday, May 10, 2014
    • Breakfast and Registration
      8:00 am - 9:00 am
      Pinnacle Preconvention
      Attendees not staying at the hotel should grab a breakfast ticket at registration. Grab breakfast in the restaurant and eat in Pinnacle IV-VIII.
    • Keynote
      9:00 am - 10:00 am
      Pinnacle IV-VIII
      “Bring Your Best Talents EVERY DAY!”
      Denise Barreto (@denisewbarreto), Managing Partner of Relationships Matter Now, LLC

      Based on Denise’s book, “Here to There: 5 Steps To Doing Your Life’s Work Every Day”, this interactive keynote session will teach you to hone your storytelling skills and uncover or reinforce talents that can help you move your life and business forward.
    • Brand Salons Open
      10:00 am - 10:45 am
      Commerce Foyer
    • Breakout Sessions
      10:45 am - 11:45 am
      “S-E-Oh No! A Common Sense Guide to Discoverability” Commerce A/B
      Casey Petersen (@thatgeekcasey), Director of Audience Development, Collective Bias

      Based on the SoFabU “SEO for Discoverability” course, this session will include quick and easy tips to control SEO for those who aren’t experts in optimization or coding. Walk away with important tools to help you on your journey to becoming an SEO expert!

      “Engage and Build Your Traffic with Compelling Videos” Pinnacle II/III
      Sarah Mock (@howipinchapenny), HowIPinchAPenny.com; Danielle Simmons (@simmworksfamily), SimmworksFamily.com; Sarah Rae Vargas (@ravingsbyrae), RavingsByRae.com

      Is video the final frontier? Probably not, but for today, video is king. Learn how to increase the quality of your videos through the use of proper staging and prep work, storyboarding, shooting tips, and editing. Videos are THE way to share your compelling story with your audience.
    • Lunch & General Session
      11:45 am - 1:00 pm
      Pinnacle IV-VIII
      “Creating What's Next: Emerging Blogger Trends”

      Moderator: Kim Janocko (@craftymamaof4), Sr. Community Campaign Manager, Collective Bias

      Panel: Sara Blake (@cleverpirate), Community Campaign Manager, CB; Brandi Jeter Riley (@brandijeter), Sr. Community Relations Manager, CB; Alicia Peiffer (@aliciamarie112), Community Campaign Manager, CB; Kristin Wheeler (@mamaluvsbooks), Community Campaign Manager, CB

      Join the Collective Bias Community Management team for a lunch session on trends that take blogger campaigns to the next level. They'll highlight award-winning content to show those trends in action. Gain insights on some recent campaigns and a glimpse on where social media is going.
    • Visit Brand Salons
      1:00 pm - 1:45 pm
    • Breakout Sessions
      1:45 pm - 2:45 pm
      “Creating Community and Driving Traffic with Social Media” Commerce A/B
      Rachel Martin (@finding_joy), Findingjoy.net

      Join Rachel as she discusses how to develop and implement a successful social media strategy. You’ll learn about the 80/20 rule, why content matters, how to maximize updates for high visibility, and how to grab the attention of your readers to increase profits.

      “From Zero to 150,000 Unique Visitors in 12 Months – How I Did it” Pinnacle II/III
      Nathan Engels (@nateblogs), WeUseCoupons.com & WannaBite.com

      With proven SEO tactics and a firm grasp of social media, Nathan quickly grew his blog to over 150,000 unique visitors in less than 12 months. This session will touch on the importance of SEO techniques, and social distribution. He will also open up his numbers and share some secrets!
    • Break
      2:45 pm - 3:00 pm
      Commerce Foyer
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