• Thursday, May 2, 2013
    • Registration
      1:00 pm - 4:00 pm
      John Q. Hammons Center Rotunda
    • Opening Cocktail Reception Sponsored by Kraft
      6:30 pm - 9:00 pm
      Crystal Bridges Museum of American Art – 600 Museum Way, Bentonville, AR 72712
      Shuttles start at 6pm at Embassy Suites Entrance.

      You’re here! Join us as we reunite IRL (in real life) at Northwest Arkansas’ newest museum, Crystal Bridges Museum of American Art. Enjoy an evening with your friends and colleagues as we enjoy an evening among some of America’s best art. Enjoy a VIP night at Crystal Bridges as they shut it down and give us exclusive access to the featured exhibition featuring 50 original paintings by Norman Rockwell. Get ready to be amazed by not only the art, but the architecture and surroundings of this beautiful museum.
  • Friday, May 3, 2013
    • Registration Open
      7:30 am - 5:00 pm
      John Q. Hammons Center Rotunda
    • Breakfast
      8:00 am - 9:00 am
      Grand I
    • Welcome & Opening Keynote: “Smarter Social Media Strategies”
      9:00 am - 10:15 am
      Grand II-IV
      By Umang Shah (@umang_shah), Director of Social Strategy, Walmart

      Join Umang as he shares how Walmart has built better social media strategies with reputation management top of mind. Attendees will learn how Umang utilized a more analytical and data-driven approach to build smarter strategies and develop deeper relationships.
    • Networking Break/Brand Salons Open
      10:15 am - 11:15 am
      Salons A-H
    • Social Track: “SEO: Titles, Tags & Bathrooms, Oh My!”
      11:15 am - 12:15 pm
      Ambassador C/D
      by Dan Morris (@DanRMorris) of Letters From Dan. Sponsored by SoFabU

      SEO, or search engine optimization, is how a search engine finds you. The “visibility” of your website or webpage is important! Does your head start to spin when people begin to talk about “keywords” and “page rankings”? Don’t worry! Dan is fully equipped with the experience and know-how to explain the importance and methodology of search engine optimization without making your head spin.
    • Business Track: “How Retailers Are Profiting from Social Campaigns, Influencers and Company Advocates”
      11:15 am - 12:15 pm
      Ambassador A/B
      by Mark Fidelman (@markfidelman), CEO of Evolve! and Forbes Columnist.

      Like it or not, social is changing how we do business, and social business expert Mark Fidelman firmly believes a social business is the best strategy to increasing profits and remaining competitive in 2013. That doesn’t mean you can hire a social media intern to throw just anything on your company’s Facebook page and expect a resoundingly positive response. Attendees will learn which retailers are using social technologies, data analytics and influencer management to increase profits and reduce costs; which retailers are doing social wrong; and what businesses need to change to be competitive in 2013.
    • Food Truck Lunch/Brand Salons Open
      12:15 pm - 1:45 pm
      Entrance Parking Lot
      Yes, Arkansas has food trucks too! Join us on the parking lot and grab some grub from some of our best food trucks in the area. When you’re done head over to the Brand Salons and have some fun!
    • Social Track: “An IRL ("In Real Life") Twitter Party”
      1:45 pm - 2:45 pm
      Ambassador C/D
      By Lauren Blass (@laurenrodkin) and Lindsey Hodous (@lhodous) of Collective Bias. Sponsored by International Delight

      You know and love them...Twitter Parties are fun, interactive conversations happening on Twitter around a specific hashtag (in this case #IDIcedCoffee). Join International Delight as they sponsor a LIVE version of a Twitter Party, giving away exciting prizes and serving some of their tasty product. Learn how Twitter Parties benefit brands and bloggers, and get ready to tweet away!
    • Business Track: “Three Guiding Principles for the Next Generation CMO”
      1:45 pm - 2:45 pm
      Ambassador A/B
      By Tami Cannizzaro (@tamicann), Executive Director of Marketing, IBM.

      In the era of the digital native, the customer decides when, where and how the buying relationship begins, ends and whether it continues. Earning customer loyalty – and most importantly advocacy – requires marketing leaders to rethink their approach. To be effective, marketers must create mobile, social, and web experiences that are relevant and targeted. In this session, explore three guiding principles for becoming a more effective marketing leader and successfully tapping today’s ‘always-on’ customers.
    • Social Track: “Through the Lens of a Photographer: Photography for the Digital Age”
      3:00 pm - 4:00 pm
      Ambassador C/D
      By Rachel Rockwell (@BubblyNature) of Bubbly Nature Creations. Sponsored by SoFabU.

      Bloggers have unique needs when it comes to photography. Rachel has some of the most beautiful photography in the blogosphere! Join her as she shares how to take your photography to the next level with tips on using your camera, lighting, editing software, and more. Learn how to improve your social media presence with a few simple techniques. Participants will have an opportunity to use their cameras (no matter what kind) to practice with during this hands-on session.
    • Business Track: “Twitter...Not Just a Place to Tweet”
      3:00 pm - 4:00 pm
      Ambassador A/B
      By Ted Rubin (@tedrubin), Chief Social Marketing Officer, Collective Bias, and Sandy Jenney (@organizersandy), cbSocially Marketing Manager, Collective Bias.

      Twitter is a seeding medium and a place to build engagement, interaction and relationships. It is a river that continuously flows. You add content one second, and the next it is gone. Tweet to keep your brand on your followers’ radar, increase your following, and provide value that keeps followers listening, continuously having the opportunity to engage with you, and to stay top of mind. Ted and Sandy will discuss important goals and objectives for businesses and bloggers, some of what they believe to be best practices, and of course, have some fun.
    • Afternoon Keynote: “The Omni-Channel Shopper: Driving Retail Sales and Loyalty with Consumer-Generated Media”
      4:15 pm - 5:15 pm
      Grand II-IV
      By Calvin Peters (@publicityc), PR, Digital communications, and social media director for Duane Reade.

      Leveraging the fact that 92% of shoppers trust recommendations from people they know (more than any other form of advertising), Duane Reade, a New York based drugstore chain, developed a comprehensive social shopper marketing strategy that resulted in Duane Reade being the most widely followed drugstore in the world. Learn how Calvin and team created opportunities for suppliers to leverage consumer-generated content that drives mutual growth and lasting loyalty.
    • Networking Happy Hour/Brand Salons Open
      5:15 pm - 6:00 pm
      Salons A-H
    • Family Dinner and Birthday Party!
      7:30 pm - 10:30 pm
      Grand II-IV
      We have “Family” dinners wherever possible, bringing together our Social Fabric members, our clients and our partners to continue to build those face-to-face relationships. Join us for our biggest Family Dinner as we celebrate our 4th birthday! Hear from our Founders and learn how Collective Bias was born with a fun story by JC Little of TheAnimatedWoman.com.
  • Saturday, May 4, 2013
    • Registration Open
      7:30 am - 3:00 pm
      John Q. Hammons Rotunda
    • Breakfast
      7:30 am - 8:30 am
      Grand I
    • Morning Keynote: “Power Down”
      8:30 am - 9:45 am
      Grand II-IV
      By Tiffany Romero (@TiffanyRom), co-owner of Launched Productions, LLC, and founder of TiffanyRomero.com and SITSgirls.com

      All of us struggle to find balance, take care of ourselves, and to do a better job juggling our many roles, online and off. It seems the path to a more peaceful daily grind is hidden under all the piles of paper and laundry and website pages. Many of us are stressed, guilt-ridden, and frustrated in our attempt to do it all. We’re left asking what needs to give. Learn how you can have it all. Just not all at once.
    • Networking Break/Brand Salons Open
      10:00 am - 11:00 am
      Salons A-H
    • “Taking over the world with WordPress and HTML”
      11:00 am - 12:00 pm
      Ambassador C/D
      Jay Thornton (@jaythornton000), VP of Technology, and Chris Whittle (@cwhittl), Director of Technology, Collective Bias

      Who knew being a blogger required knowing another language? Chris Whittle (aka Whittle) and Jay Thornton did! They speak “technology” fluently! Join them as they teach you how to take over the world (well, your blog at least) with easy Wordpress and HTML tips and tricks!
    • “Show Me The Money: Monetizing Your Blog”
      11:00 am - 12:00 pm
      Ambassador A/B
      Moderator: Melissa Garcia (@consumerqueen), owner of ConsumerQueen.com and Community Strategy Manager, Collective Bias

      Panel: Dawn Sandomeno (@dawnsandomeno) and Elizabeth Mascali (@partybluprints) of PartyBluprints.com; Andrea Deckard (@savingslifestyle) of SavingsLifestyle.com; Danielle Smith (@daniellesmithTV) of DanielleSmithMedia.com

      Want to make money from your blog? Of course you do! Join this panel of ladies who have been successful in monetizing their blogs. Learn how they’ve built their own successful brands by diversifying revenue streams while creating value for their audiences. They will share many of those revenue models during this session including affiliate marketing, CPM advertising, teaching, and consulting. When you leave, you will understand the true potential your blog and brand have to increase your income.
    • Lunch Session
      12:15 pm - 1:45 pm
      Grand II-IV
      “How to Create Awesomesauce Sponsored Content”

      Panel: Kim Janocko (@CraftyMamaof4), Senior Community Manager; Mel Lockcuff (@mamabuzz), Community Manager; Brandi Jeter (@mamaknowsitall ), Community Manager; Kristin Wheeler (@MamaLuvsBooks ), Community Manager.

      Working with brands isn’t just about making money, it’s about building your brand and positioning yourself as a professional in this field. The Collective Bias Community Management Team will discuss how to create content that brands are looking for when they activate blogger campaigns and how you can keep the brands coming back for more once you have landed a gig! Learn the difference between sponsored content and a review and what your responsibilities are as a blogger. The Team will share what brands are looking for when selecting bloggers and some helpful tips and tricks to make your blog more brand/PR friendly.
    • “Having My Way With Words: Storytelling and the Blogger”
      1:45 pm - 2:45 pm
      Ambassador A/B
      Rebecca Parsons (@rebeccaeparsons) editor of Cre8tive Compass and Brad Lawless (@bradlawless), VP of Strategy for Collective Bias.

      Bloggers have a unique challenge. They have the challenge of telling stories in a way that is clear, engaging, and approachable… while still being entertaining and informative. We all struggle with how to be storytellers who connect our readers with our stories. Join Rebecca and Brad as they tell you their deepest, darkest storytelling secrets.
    • “The Magic of Multi-Media: Mastering Video and Learning How to Make the Most of Your 10 Minutes of Fame”
      1:45 pm - 2:45 pm
      Ambassador C/D
      Danielle Smith (@daniellesmithTV), Founder of ExtraordinaryMommy.com and Danielle Smith Media

      Video creates such a rich experience for blog readers. Vlogging, instructional videos, and engaging brands through video is an important aspect of any blogger community and to your own personal branding. Join Danielle as she teaches you the ins and outs of creating engaging videos to gain visibility with local media, and making the most of your 15 minutes of fame.
    • Networking Break/Brand Salons Open
      2:45 pm - 3:45 pm
      Salons A-H
    • “The Business of Blogging: Building your Brand and Community to Build your Influence and Opportunities”
      3:45 pm - 4:45 pm
      Ambassador A/B
      Debba Haupert (@debbahaupert), Channel Director for Collective Bias and Founder of Girlfriendology.com

      Your blog is more than a blog, it’s a brand and (hopefully) it’s a community as well. We all want to expand our reach and grow our influence, right? Well, that comes from a strong brand and community. We’ll talk about what our individual brand is and how we can use it to market our blog to our readers, brands and sponsors/partners. We’ll talk techniques for building community using social and traditional marketing. And we’ll have fun talking about successful tips from bloggers who have strong brands and community.
    • “Creating Vivacious Videos – The Tools, Tricks & Art of Visual Storytelling”
      3:45 pm - 4:45 pm
      Ambassador C/D
      Marla Schulman (@DvinMsM), Founder of Dvin/Ideas

      You’ve mastered the blogosphere and now you are ready to add video or vlogging to your content arsenal. Or, maybe you’ve already been doing videos but you want to improve them. This session – for beginners and seasoned vloggers – will show you how to create better looking and sounding videos. Join Marla as she gives attendees a well-rounded lesson in everything you need to know to create your own vivacious videos!
    • Closing Keynote: “Dream Come True”
      5:00 pm - 6:00 pm
      Grand II-IV
      By JC Little (@littleanimation) of TheAnimatedWoman.com

      What does it take to make your dream come true? JC Little of The Animated Woman walks you through the humble beginnings of her animation career right up to fulfilling her dream of directing her own TV series. However, aiming high does not come without a price. As a woman with a family and children, thrust into a crushing professional schedule, there are sacrifices that must be made, and not without a measure of guilt. JC shares her story, as much a driven career journey as a humorous and poignant family tale, illustrated with hundreds of delightful drawings and animation.
    • Saturday Evening Event: 80's Bowling Party
      8:00 pm - 11:00 pm
      Fast Lane Entertainment, 1117 N Dixieland Rd. Lowell, AR 72749
      We expect to see some crimped hair and neon colors for our 80’s themed Bowling Party! Enjoy a night of bowling, laser tag and go carts with your newly made friends at one of our favorite local entertainment centers. You will have exclusive access to Fast Lane Entertainments. Don’t forget your crazy socks as John and Ted will be on the lookout for the craziest of them all!

      Shuttles start at 7:30pm at Embassy Suites entrance
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