7:30 am - 5:00 pm
John Q. Hammons Center Rotunda
8:00 am - 9:00 am
Welcome & Opening Keynote: “Smarter Social Media Strategies”
9:00 am - 10:15 am
By Umang Shah (@umang_shah), Director of Social Strategy, Walmart
Join Umang as he shares how Walmart has built better social media strategies with reputation management top of mind. Attendees will learn how Umang utilized a more analytical and data-driven approach to build smarter strategies and develop deeper relationships.
Networking Break/Brand Salons Open
10:15 am - 11:15 am
Social Track: “SEO: Titles, Tags & Bathrooms, Oh My!”
11:15 am - 12:15 pm
by Dan Morris (@DanRMorris) of Letters From Dan. Sponsored by SoFabU
SEO, or search engine optimization, is how a search engine finds you. The “visibility” of your website or webpage is important! Does your head start to spin when people begin to talk about “keywords” and “page rankings”? Don’t worry! Dan is fully equipped with the experience and know-how to explain the importance and methodology of search engine optimization without making your head spin.
Business Track: “How Retailers Are Profiting from Social Campaigns, Influencers and Company Advocates”
11:15 am - 12:15 pm
by Mark Fidelman (@markfidelman), CEO of Evolve! and Forbes Columnist.
Like it or not, social is changing how we do business, and social business expert Mark Fidelman firmly believes a social business is the best strategy to increasing profits and remaining competitive in 2013. That doesn’t mean you can hire a social media intern to throw just anything on your company’s Facebook page and expect a resoundingly positive response. Attendees will learn which retailers are using social technologies, data analytics and influencer management to increase profits and reduce costs; which retailers are doing social wrong; and what businesses need to change to be competitive in 2013.
Food Truck Lunch/Brand Salons Open
12:15 pm - 1:45 pm
Entrance Parking Lot
Yes, Arkansas has food trucks too! Join us on the parking lot and grab some grub from some of our best food trucks in the area. When you’re done head over to the Brand Salons and have some fun!
Business Track: “Three Guiding Principles for the Next Generation CMO”
1:45 pm - 2:45 pm
By Tami Cannizzaro (@tamicann), Executive Director of Marketing, IBM.
In the era of the digital native, the customer decides when, where and how the buying relationship begins, ends and whether it continues. Earning customer loyalty – and most importantly advocacy – requires marketing leaders to rethink their approach. To be effective, marketers must create mobile, social, and web experiences that are relevant and targeted. In this session, explore three guiding principles for becoming a more effective marketing leader and successfully tapping today’s ‘always-on’ customers.
Social Track: “An IRL ("In Real Life") Twitter Party”
1:45 pm - 2:45 pm
By Lauren Blass (@laurenrodkin) and Lindsey Hodous (@lhodous) of Collective Bias. Sponsored by International Delight
You know and love them...Twitter Parties are fun, interactive conversations happening on Twitter around a specific hashtag (in this case #IDIcedCoffee). Join International Delight as they sponsor a LIVE version of a Twitter Party, giving away exciting prizes and serving some of their tasty product. Learn how Twitter Parties benefit brands and bloggers, and get ready to tweet away!
Social Track: “Through the Lens of a Photographer: Photography for the Digital Age”
3:00 pm - 4:00 pm
By Rachel Rockwell (@BubblyNature) of Bubbly Nature Creations. Sponsored by SoFabU.
Bloggers have unique needs when it comes to photography. Rachel has some of the most beautiful photography in the blogosphere! Join her as she shares how to take your photography to the next level with tips on using your camera, lighting, editing software, and more. Learn how to improve your social media presence with a few simple techniques. Participants will have an opportunity to use their cameras (no matter what kind) to practice with during this hands-on session.
Business Track: “Twitter...Not Just a Place to Tweet”
3:00 pm - 4:00 pm
By Ted Rubin (@tedrubin), Chief Social Marketing Officer, Collective Bias, and Sandy Jenney (@organizersandy), cbSocially Marketing Manager, Collective Bias.
Twitter is a seeding medium and a place to build engagement, interaction and relationships. It is a river that continuously flows. You add content one second, and the next it is gone. Tweet to keep your brand on your followers’ radar, increase your following, and provide value that keeps followers listening, continuously having the opportunity to engage with you, and to stay top of mind. Ted and Sandy will discuss important goals and objectives for businesses and bloggers, some of what they believe to be best practices, and of course, have some fun.
Afternoon Keynote: “The Omni-Channel Shopper: Driving Retail Sales and Loyalty with Consumer-Generated Media”
4:15 pm - 5:15 pm
By Calvin Peters (@publicityc), PR, Digital communications, and social media director for Duane Reade.
Leveraging the fact that 92% of shoppers trust recommendations from people they know (more than any other form of advertising), Duane Reade, a New York based drugstore chain, developed a comprehensive social shopper marketing strategy that resulted in Duane Reade being the most widely followed drugstore in the world. Learn how Calvin and team created opportunities for suppliers to leverage consumer-generated content that drives mutual growth and lasting loyalty.
Networking Happy Hour/Brand Salons Open
5:15 pm - 6:00 pm
Family Dinner and Birthday Party!
7:30 pm - 10:30 pm
We have “Family” dinners wherever possible, bringing together our Social Fabric members, our clients and our partners to continue to build those face-to-face relationships. Join us for our biggest Family Dinner as we celebrate our 4th birthday! Hear from our Founders and learn how Collective Bias was born with a fun story by JC Little of TheAnimatedWoman.com.