SoFabCon Agenda

Thursday, May 2, 2013

*Registration Open  1:00-7:00 am

Cocktail Reception: 5-9pm – Crystal Bridges Museum of American Art – 600 Museum Way, Bentonville, AR 72712

FRIDAY, MAY 3, 2013

*Registration Open: 7:30am-5pm

Breakfast: 8:00-9:00am

Welcome & Opening Keynote: 9-10:15am – “The Humanization of Big Data” by Umang Shah of Walmart

Networking Break / Brand Salons Open: 10:15-11:15am

Breakout Session 1 – 11:15-12:15pm

  • Business Track: “How Retailers Are Profiting from Social Campaigns, Influencers and Company Advocates” by Mark Fidelman of Evolve! and Forbes Columnist
  • Blogger Track: “SEO: Titles, Tags & Bathrooms, Oh My!” by Dan Morris of Letters From Dan, sponsored by SoFabU

Food Truck Lunch / Brand Salons Open: 12:15-1:45pm

Breakout Session 2 – 1:45-2:45pm

  • Blogger Track: “Through the Lens of a Photographer: Photography for the Digital Age” by Rachel Rockwell of Bubbly Nature Creations, sponsored by SoFabU

Breakout Session 3 – 3pm – 4pm

  • Business Track: “Three Guiding Principles for the Next Generation CMO” by Tami Cannizzaro of IBM
  • Blogger Track: “Growing your Twitter Following” by Ted Rubin & Sandy Jenney of Collective Bias

Afternoon Keynote: 4:15-5:15pm – “The Omni-Channel Shopper: Drive Retail Sales and Loyalty with Consumer-Generated Media” by Calvin Peters of Duane Reade

Networking Happy Hour / Brand Salons Open: 5:15-6:30pm

Family Dinner and Birthday Party!: 7:45pm

SATURDAY, MAY 4, 2013

*Registration Open: 7:30-3pm

Breakfast: 8-9am

Morning Keynote: 9-10:15am – “Power Down” by Tiffany Romero of TiffanyRomero.com and SITSgirls.com

Networking Break / Brand Salons Open: 10:15-11:15am

Breakout Session 1 – 11:15am-12:15pm

  • “Show Me The Money: Monetizing Your Blog” by Dawn Sandomeno & Elizabeth Mascali of PartyBluprints.com, Andrea Deckard of SavingsLifestyle.com, Danielle Smith of DanielleSmithMedia.com, and Melissa Garcia of ConsumerQueen.com
  • “Taking over the world with WordPress and HTML” by Jay Thornton and Chris Whittle of Collective Bias

Lunch / Brand Salons Open: 12:15-1:45pm

Breakout Session 2 – 1:45-2:45pm

  • “The Business of Blogging: Building your Brand and Community to Build your Influence and Opportunities” by Debba Haupert of Girlfriendology.com and Collective Bias
  • “Pitching Media” by Danielle Smith of DanielleSmithMedia.com

Networking Break / Brand Salons Open: 2:45-3:45pm

General Session: 3:45-4:45pm – “Having My Way With Words: Storytelling and the Blogger” by Rebecca Parsons of Cre8tive Compass and Brad Lawless of Collective Bias

Closing Keynote: 5-6pm – JC Little of The Animated Woman

Networking Happy Hour / Brand Salons Open: 6:00-7:00pm

Saturday Evening Event: 8 – 10pm. 80’s Bowling Party: (Sock Contest) Fast Lane Entertainment

1117 N Dixieland Rd  Lowell, AR 72749

 (Agenda subject to change.)

 

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