Working with brands isn’t just about making money, it’s about building your brand and positioning yourself as a professional in this field. The Collective Bias Community Management Team will discuss how to create content that brands are looking for when they activate blogger campaigns and how you can keep the brands coming back for more once you have landed a gig! Learn the difference between sponsored content and a review and what your responsibilities are as a blogger. The Team will share what brands are looking for when selecting bloggers and some helpful tips and tricks to make your blog more brand/PR friendly.
Kim Janocko (@CraftyMamaof4), Senior Community Manager; Mel Lockcuff (@mamabuzz), Community Manager; Brandi Jeter (@mamaknowsitall ), Community Manager; Kristin Wheeler (@MamaLuvsBooks ), Community Manager.
Kim Janocko is the Senior Manager of the Community Relations team at Collective Bias, She started her personal blog Crafty Mama of 4 just over 4 years ago and was addicted to Twitter and social media before all the cool kids even knew what it was (Oprah). Kim was one of the founding members of the Social Fabric Community and is very proud of what it has become and how it has evolved over the last 4 years. When Kim is not busy managing a community she is busy managing a crazy activity schedule for her 4 kids – Emilee age 16, Zac age 14, Austin age 11 and Nathan age 7. If there is any time left after all that Kim enjoys traveling, playing games on her iPad, reading a good book and yes even sometimes doing a craft or two.
Mel Lockcuff is a Community Relations Manager with Collective Bias. She’s also a wife to Dan and Mom to two rambunctious boys, Jacob and Jaden. Mel enjoys blogging at MamaBuzz you can also follow her on Twitter @MamaBuzz.
Kristin Wheeler is a Community Relations Manager at Collective Bias. She lives in East Greenwich, RI. She graduated with a Masters in Education from George Mason University in Fairfax, VA. She worked as a teacher for 8 years before staying at home with her two young kids. She started blogging in 2011 and created the site Mama Luvs Books. She has been working for Collective Bias for over a year as a shopper, campaign leader, Twitter party host, and now she works with the Community Management Team.
Brandi Jeter is a Community Relations Manager with Collective Bias based in Oakland, California. Brandi is passionate about community, and loves encouraging women to tell their stories online. In addition to that, she blogs at Mama Knows It All, is an iVillage iVoice, a Shot@Life Champion, Administrator for the group blog, Pushing Lovely, and the single (for now!) mama of an incredibly adorable 3 year old daughter.