Wednesday afternoon it was obvious amazing things were about to happen. The Collective Bias office was overflowing with black Seattle’s Best swag bags. Each bag dotted the floor in a line all the way to the back of our offices. Each full bag was a visual representation of the number of people we expected to get to interact with this over the weekend. Each bag was a symbol of a relationship.
When we say “authentic community” and “relationship” at Collective Bias and in the Social Fabric community we don’t say them because they are buzz words. We use these terms because they are descriptors of the connection that we cultivate with one another on a daily basis. We know each other. We care about each other. We want to inspire each other to be the best we can be.
SoFabCon was the culmination of all the things that make our community of bloggers and company great: diversity, creativity, spontaneity, engagement, and education.
We are still tallying up the bloggers who were in attendance, getting our post conference survey together, and recuperating from the conference… we partied hard and we still have some resting to do.
One thing is certain, the impact of this conference will remain far after the tiredness has lifted and the hair spray and glitter are finally washed out of our hair. Thanks for the memories and here is to the NEXT SoFabCon!!
Mini Session Schedule
Collective Bias’ community team is ready to tell you everything you need to know about Social Fabric, shoppertunities, tweeting and on and on! Mini sessions will happen during the breaks on Friday and Saturday in Salon F. Schedule is below.
Friday, May 3rd
10:25 – 10:40 - AisleShare 101: What is it and how does it benefit Social Fabric Members?
10:40 – 10:55 - cbSocially 101: What is it and how does it benefit Social Fabric members?
10:55 – 11:10 - Social Fabric 101: How to apply and get more involved
Saturday, May 4th
10:05 – 10:20 - How to create a good headline and a hero image via Picmonkey
10:20 – 10:35 - Tips and Tricks to create Impressive Google+ Stories
10:35 – 10:50 - Tips and Tricks to stand out when applying for Shoppertunities
2:50-3:05 - AisleShare 101: What is it and how does it benefit Social Fabric Members?
3:05-3:20 - cbSocially 101: What is it and how does it benefit Social Fabric members?
3:20-3:35 - Social Fabric 101: How to apply and get more involved
Working with brands isn’t just about making money, it’s about building your brand and positioning yourself as a professional in this field. The Collective Bias Community Management Team will discuss how to create content that brands are looking for when they activate blogger campaigns and how you can keep the brands coming back for more once you have landed a gig! Learn the difference between sponsored content and a review and what your responsibilities are as a blogger. The Team will share what brands are looking for when selecting bloggers and some helpful tips and tricks to make your blog more brand/PR friendly.
Kim Janocko (@CraftyMamaof4), Senior Community Manager; Mel Lockcuff (@mamabuzz), Community Manager; Brandi Jeter (@mamaknowsitall ), Community Manager; Kristin Wheeler (@MamaLuvsBooks ), Community Manager.
Kim Janocko is the Senior Manager of the Community Relations team at Collective Bias, She started her personal blog Crafty Mama of 4 just over 4 years ago and was addicted to Twitter and social media before all the cool kids even knew what it was (Oprah). Kim was one of the founding members of the Social Fabric Community and is very proud of what it has become and how it has evolved over the last 4 years. When Kim is not busy managing a community she is busy managing a crazy activity schedule for her 4 kids – Emilee age 16, Zac age 14, Austin age 11 and Nathan age 7. If there is any time left after all that Kim enjoys traveling, playing games on her iPad, reading a good book and yes even sometimes doing a craft or two.
Mel Lockcuff is a Community Relations Manager with Collective Bias. She’s also a wife to Dan and Mom to two rambunctious boys, Jacob and Jaden. Mel enjoys blogging at MamaBuzz you can also follow her on Twitter @MamaBuzz.
Kristin Wheeler is a Community Relations Manager at Collective Bias. She lives in East Greenwich, RI. She graduated with a Masters in Education from George Mason University in Fairfax, VA. She worked as a teacher for 8 years before staying at home with her two young kids. She started blogging in 2011 and created the site Mama Luvs Books. She has been working for Collective Bias for over a year as a shopper, campaign leader, Twitter party host, and now she works with the Community Management Team.
Brandi Jeter is a Community Relations Manager with Collective Bias based in Oakland, California. Brandi is passionate about community, and loves encouraging women to tell their stories online. In addition to that, she blogs at Mama Knows It All, is an iVillage iVoice, a Shot@Life Champion, Administrator for the group blog, Pushing Lovely, and the single (for now!) mama of an incredibly adorable 3 year old daughter.
Ted’s philosophy is that Twitter is a tool that leads into other forms of social sharing. He considers Twitter a place to lay the groundwork where other people pick up things. Twitter is a seeding medium and a place to build engagement, interaction and relationships… its best use is not as a broadcast medium, so it is not about the quantity of people listening at once, but the ability to lay it out there for those whose attention are drawn to what you have to say at any given moment. Twitter is a river that continuously flows. You add content one second, and the next it is gone. Tweet to keep your brand on your followers’ radar, increase your following, and provide value that keeps followers listening, continuously having the opportunity to engage with you, and to stay top of mind. Ted and Sandy will discuss important goals and objectives for business, some of what they believe to be best practices, and of course, have some fun!
Ted Rubin is the Chief Social Marketing Officer of Collective Bias. He is a leading social marketing strategist and in January 2009 started using and evangelizing the term ROR, Return onRelationship, hashtag #RonR.
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, and one of the Forbes Top 50 Social Media Power Influencers, 2013. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was officially released January 29th. Connect with Ted…http://TedRubin.com or @TedRubin
Sandy Jenney is the cbSocially Senior Manager of Collective Bias. She has a team of six that handle the social media syndication of content from Social Fabric®, advertisers and Collective Bias. She helped to develop cbSocially and has helped it grow from a couple hundred impressions to several million impressions since it was established in June of 2011. She has her own blog, Organize with Sandy. She was a pediatric nurse, and is a Mom and Step Mom to eight children. Follow Sandy on Twitter @organizersandy.
Social and digital media is no longer about just creating content. When businesses seek to be key players in the social media realm, they must do so with a goal in mind. This is where social media strategy comes in. We needed someone who could effectively communicate the best way to map our social media success with experience to back them up. Look no further than Umang Shah, Director of Social Strategy at Walmart.
Smarter Social Media Strategies
Umang Shah, Director of Social Strategy at Walmart will share how Walmart has built better social media strategies with reputation management top of mind. Attendees will learn how Umang utilized a more analytical and data-driven approach to build smarter strategies and develop deeper relationships.
Umang Shah is the Director of Social Strategy for Walmart, where he responsible for leveraging technology to help protect, manage, and improve the Company’s reputation. Prior to this, he led Social Media efforts for Microsoft, focused on Small and Medium Businesses. Umang has had a diverse technology-driven marketing career, including launching innovative Customer Marketing programs for Xerox, BEA Systems, and VMware and founding Cubed Consulting, which providesintegrated marketing services to startups and emerging businesses. Follow Umang on Twitter and LinkedIn
How Retailers Are Profiting from Social Campaigns, Influencers and Company Advocates
Like it or not, social is changing how we do business, and social business expert Mark Fidelman firmly believes a social business is the best strategy to increasing profits and remaining competitive in 2013. That doesn’t mean you can hire a social media intern to throw just anything on your company’s Facebook page and expect a resoundingly positive response. “The reality is today’s consumers expect more from brands, and they expect companies to be more in tune with their needs.”
Fidelman will offer sharp commentary regarding which retailers are us social technologies, data analytics andinfluencer management to increase profits and reduce costs; which retailers are doing social wrong; and what businesses need to change to be competitive in 2013.
Mark Fidelman is the CEO for Evolve! Inc. a Social Business consulting firm. His experience includes more than two decades of technology sales and marketing with organizations including A.T. Kearney, EDS, CT Space and Autodesk. Mark is also a contributing writer to Forbes.com, author of Socialized! and patent holder on a system for tracking mobile electronic loyalty cards. He’s still younger than the oldest NFL player. Follow Mark on twitter at @markfidelman
Our Social Immersion Day is going to be jam packed with expert professionals, who will provide our attendees with insight on the BEST approaches in the digital and social media world. One powerhouse in our lineup is Tami Cannizzaro. We think Tami is one of the foremost experts in digital marketing and social business and we know, after her session, you will too. Tami will be speaking on Three Guiding Principles for the Next Generation CMO
Three Guiding Principles for the Next Generation CMO
In the era of the digital native, the customer decides when, where and how the buying relationship begins, ends and whether it continues. Earning customer loyalty – and most importantly advocacy – requires marketing leaders to rethink their approach. To be effective, marketers must create mobile, social, and web experiences that are relevant and targeted. In this session, explore three guiding principles for becoming a more effective marketing leader and successfully tapping today’s ‘always-on’ customers.
Tami Cannizzaro is an Executive Director of Marketing at IBM where she is responsible for driving IBM’s Smarter Commerce initiative and working with companies to better connect with today’s always on customers. Her organization oversees global marketing activities for IBM Industry Solutions Division, which includes communications, channel development, demand generation, digital and social media. Before coming to IBM, Tami worked as a Wall Street analyst in the retail sector. She has her MBA from the NYU Stern School of Business. Tami has a passion for digital marketing and speaks internationally on the topics of Digital Marketing & Social Business.
She writes a blog for marketers www.digitalageofmarketing.com and tweets under the name @TamiCann.
Video creates such a rich experience for blog readers. Vlogging, instructional videos, and engaging brands through video is an important aspect of our Social Fabric Community and all blogger communities. So when it comes to creating engaging video, learning how to leverage local media, and how to make the most of your 15 minutes of fame, we know it can be easy to become overwhelmed. This is why we’ve enlisted Danielle Smith for the SoFabCon! Danielle is the woman to help our attendees navigate the video process. Not only does she have an impressive resume, she happens to be one of the most entertaining and approachable personalities around. We can’t wait for you to experience Danielle’s session where she will share video tips and media training pointers.
Danielle is a digital correspondent, host, storyteller, speaker, media trainer, vlogger, author of “Mom, Incorporated: A Guide to Business + Baby” and the soon to be released, Social Media Engagement for Dummies. In her “free time”, she juggles work as the founder of Extraordinary Mommy and Danielle Smith Media as well as hosting and producing her lifestyle series Keeping Style in Your life, creating original content for Babble and SheKnows and sharing video tips and media training with people wanting to jump on camera. She has covered everything from the Red Carpet at the Academy of Country Music Awards to the Vancouver Olympics Games and the NFL ProBowl in Hawaii and has been featured on the CBS Early Show, NPR, MSNBC, CNN and Fox News as well as in USA Today, Publishers Weekly and Pregnancy & Newborn. Most importantly, she is mom to two sweet and sassy small people, Delaney, 8, and Cooper, 6.
The Personal Sponsor Policy applies to all attendees, whether you are a blogger who has been sponsored to the conference or a business/firm attendee for a company that is not a sponsor:
SoFabCon has a zero tolerance policy regarding suitcasing and outboarding. Suitcasing and outboarding are strictly prohibited, and considered highly unethical by both the Trade Show Exhibitors Association and the International Association of Exhibitions and Events. “Suitcasing” is the act of soliciting business in the venue during the exhibition or in other public spaces, including another company’s booth or a hotel lobby. “Outboarding” refers to companies who set up functions, parties, events and exhibits at off-site locations such as hotel hospitality suites or nearby restaurants and encourage attendees to leave a conference to attend or participate.
Attendees and anyone else on site at the conference will not be allowed to hand out, pass out, distribute or leave in public areas of the conference hotel/venue any form of swag, brochures, literature, advertisements or anything branded on behalf of a company that is not an official sponsor or on the approved list of SoFabCon. Attendees may pass out their own business cards, only.
Businesses and organizations that are not sponsors will not be entitled to any benefits that official sponsors receive, such as any space on vendor tables or visibility in the conference venue. Sponsoring companies are only entitled to the benefits listed in their sponsorship.
No parties, functions or events on behalf of personal sponsors will be permitted on the conference grounds. No functions of any sort will be permitted in the conference venue without prior written approval from SoFabCon.
Anyone who hosts, assists or plans an unofficial party, function, demo or event will be subject to their passes being revoked without refund.
What can you offer a personal sponsor? There are quite a few benefits a personal sponsor can receive.
Talk about your personal experiences concerning your sponsor with other conference attendees.
Mention the conference in posts on your blog or in a tweet.
Wearing clothing and/or carrying bags branded with a sponsor’s logo(s).
Collecting business cards from other attendees to bring back to your sponsor.
Brief mention on your business cards that you will hand out at the conference (but please note, the business cards must be promoting you and your blog, not a personal sponsor).
Ad space on your blog.
SoFabCon is happy to allow personal sponsors for our conference attendees and looks forward to creative ways bloggers engage with personal sponsorship while respecting our Personal Sponsor Policy.
All attendees are respectfully requested to immediately report any suitcasing and/or outboarding violations to SoFabCon management. Any attendee who violates this policy is subject to immediate confiscation of their show badge and removal from the venue.