Hotel & Travel

***ATTENTION: The Embassy Suites in Rogers, Arkansas is now full.  We are directing new registrants to get a room at Aloft Rogers-Bentonville. The hotel is located at 1103 South 52nd Street Rogers, AR 72758.  Ask for the SoFabCon rate ($109). For more information on booking, please call (479) 268-6799. Please note: We will not have any shuttles running from Aloft to Embassy.***

Collective Bias was founded in 2009 in Bentonville, AR and although our team has now expanded to many locations around the world we still consider Northwest Arkansas the place where it all began.

With attractions like the nationally recognized Crystal Bridges Museum of Modern Art, The Peel Mansion, 21C Museum and Hotel and the Walmart Visitors Center Northwest Arkansas is continuing to grow culturally and  economically, all while remaining the central hub to the biggest retailer in the world.

Conference Venue and Hotel

For the second year in a row SoFab Con will be held at the Embassy Suites Hotel and Convention Center. The Embassy Suites has been a great partner and is working with our team to provide optimal conference space and lodging for 2014.

SoFab Con

Hotel Amenities

The Embassy Suites features rockin’  luxury guest rooms, an onsite full service dayspa, internet cafe, and a variety of entertainment and dining options. Pile all that on top of high speed internet, 24 hour room service, and complimentary shuttle/parking and you have a whole lot of awesome!

SoFab Con

SoFab Con Room Rate – Book Now!

Group Name: SoFabCon 2014 or Collective Bias

Group Code: SF3

Special SoFab Room Rate is $128.00 a night. Single, Double, Triple, or Quad rates will all be $128.00, which means with or without a room rate, you get a sweet setup at a great price point! Head over here to book one of the rooms in our block. Interested in upgrading, because you party like a rockstar? Contact one of our event planning team members for more information.


There are several airports within driving distance to the conference venue. We recommend flying into our regional airport, the Northwest Arkansas Regional Airport (XNA). It is conveniently located near our conference site, for cost effective travel plans. If you would like to see all options, other airports include:

TUL - Tulsa International Airport (2 hours West)

BKG - Branson Airport (2 hours Northeast)

FSM - Fort Smith Regional Airport (1.5 hours South)