Social Track: Show Me the Money! Monetizing Your Blog

Want to make money from your blog? Of course you do! This is what we call “monetization.” The SoFabCon is happy to announce Andrea Deckard and Dawn & Elizabeth from The Party BluPrints Blog. We think these ladies are rock-stars and will give our conference attendees all they need to know about how to improve their monetization. This panel of women have built their brands, and they’ve learned many ways to diversify revenue streams while creating value for their audiences. This panel will share many of those revenue models during this session including affiliate marketing, CPM advertising, teaching, and consulting. When you leave, you will understand the true potential that your blog and brand have to increase your income.

Meet Your Panel!


Andrea Deckard

Andrea Deckard, is a former HR professional with 10 years of experience working with Fortune 500 companies. After leaving Corporate America to stay home with her children, Andrea took her passion for saving and technology and started her site to help others save.

Cincy Chic Profile Pic - credit neysaruhlThrough the years, Andrea has learned many ways to earn through diversified revenue streams as a professional blogger. She has also partnered with many brands including SC Johnson, Tide,, Coca-Cola, Bing, World Vision and Walt Disney World. Andrea has been featured in national media outlets including All You Magazine, Good Morning America and World News Tonight. She works regularly with local media including a weekly segment with WGRR radio station in Cincinnati.

Andrea is a co-host of the Savvy Blogging Summit and writes at Both offer information for others to learn how to blog, work with brands, turn their blogs into successful businesses and find a community for great blogging support.

When not attending one of her three boys’ sporting events you can connect with Andrea at @SavingLifestyle, on Facebook,Instagram or on her site




Dawn and Elizabeth

PartybluprintsHeadshotDawn Sandomeno and Elizabeth Mascali are lifestyle and entertaining experts. Their mission is tohelp hosts enjoy simple and special entertaining at home through their passion and practical party advice. Dawn and Elizabeth put the heart back into Home Entertaining in their first book, Plan to Party, and enjoy sharing their daily dose of inspiration on The Party Bluprints Blog. In addition to their own platforms, they have also shared their savvy strategies, tips and recipes on NBC’s TODAY Show, Fox TV Good Day NY, Martha Stewart Living Radio and with Good Housekeeping and Redbook Magazines to name just a few. Dawn & Elizabeth have worked as Spokeswomen, Social Media Marketers and Content Providers with iconic brands such as: ConAgra Foods, 3M’s Command Brand, Unilever, and Microsoft plus many other brands you know and love.


Melissa Garcia Melissa was a Walmart Mom for almost four years. She has been featured on the Today Show, Oprah Radio Network, All You Magazine and many more. She’s been a Social Fabric® member since the beginning and is the owner of, a very successful consumer site focused on savings.

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