TedRubin HeadShot 10-1.5.11

Thoughts From Ted Rubin: "Face It… There Is No Privacy Anymore, So Embrace Accessibility"

“No matter what happens, always be yourself.”    -Dale Carnegie

In this age of identity theft and hacking fears, it’s understandable to want to protect your digital identity, and being careful and mindful of passwords is wise, but not saying who you are is going way too far. In my opinion, in the publishing and social world, there’s one thing that hurts you way more than helps you—not having your name and basic personal contact information easily accessible.

What you stand for is naturally wrapped up in who you actually are.

Twitter is such a great communication tool, yet there are still way too many people that don’t make it easy to communicate with them. Specifically, they don’t provide their names in their profile. That’s such a mistake from a credibility standpoint! Many claim, or even believe, they are protecting their privacy, but the “bad” guys will find them easily if they want… it’s those of us with good intentions who may not be willing to do what it takes to find out.

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If you truly want people to connect with you, and you with them, let them know who you are, the city you live in, and your name… PLEASE, your name. I also strongly suggest making it easy to find your email address and telephone number, yes, telephone number. I promise… people will not call you unnecessarily. Hey, I give my phone number out on stage and via Twitter and rarely, if ever, get an irrelevant or unwanted call. Most people are afraid of the phone these days anyway, but that brand or person who wants to reach you with immediacy will be that much more apt to do so if you make it easy.
 
Don’t Frustrate, Facilitate.
 
Those of us who want to get to know you better… followers, friends, fans, and most importantly marketers, brands and agencies, get frustrated when you make us “work” to identify you as a real person. Also, Dale Carnegie’s advice in his book How to Make Friends and Influence People is more important and timely now than ever… people love to be called by their name! In my opinion, it works just as importantly in reverse… people feel good, closer, and more connected when they can call you by name. It makes it so much easier to reply to you, message you, and think about you, when people have a clue what to call you.
The same thing goes with using a photo on Twitter and in all your profiles. Put your face in there if at all possible, because here again, it makes people feel more comfortable and connected.
As with Twitter conversations, another communication casino online block is when people comment on a blog post without a personal identity. I like to reply back with a first name at the very least, and I’m less inclined to want to respond when the poster looks anonymous.
 
If you’re using your social channel to log into a blog commentary system, or using something like disqus.com, please make sure the profile you use has your name (and a thumbnail photo) in it! This makes it so much easier to start a discussion and connect.
Similarly, if you own a blog, make sure you use your name as the author of your posts and not the “admin” default, or a pseudonym. No matter what your blog name is, people like to see human authors. And if you use guest bloggers, make sure you have author profiles set up for them too. This will encourage more people to respond to your posts, because they’re more inclined to respond to a person rather than an avatar, corporate/brand name or logo.
 
In short, for both Twitter and Blogging communication (and any social conversation for that matter), make it as easy as possible for readers to connect with you as a person. Hiding behind a name that’s not your own puts up a barrier that many are reluctant to dig through, and doesn’t do you any favors in the long run. I understand branding the name of your blog, but stand up and be the person behind that blog, not a mystery. You’ll develop more and better relationships, build a stronger personal brand, and be viewed as more authentic, when you approach publishing and social conversation openly.

 

TedRubin HeadShot 10-1.5.11

Ted Rubin is the Chief Social Marketing Officer of Collective Bias  a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship™.

 

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; and one of the most interesting CMOs on Twitter according to Say Media. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was officially released January 29th. Connect with Ted… http://TedRubin.com or @TedRubin

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